Created in 1980, the Poiray House asserts from the beginning its elegant and sophisticated style, based on the originality of its creations. It is inspired by the baroque and the Art Deco. Its know-how is expressed around the fine stone and the pearl. Sober lines and voluptuous forms reflect the major characteristic of the brand. Richness of the colours, traditional know-how and symbolic elements show the passion for the jewel according to its vision.
Renowned house with a pronounced taste for the nobility and the purity of the craftsmanship, Poiray has known how to impose its name through a cultural and sought dimension, poetic notes which characterize it so well. In a short time Poiray has become a proper brand admitted in the very closed circle of the Place Vendôme.
Sensuality, innovation, modernity and feminity constitute the spearheads of the Poiray House.
The introduction of fine stones, the recurrence of the voluptuous curves, the purity of the lines and the magic of the shimmering colours have made the success of the jewels of the brand. The heart, symbol of love and of life, remains the emblematic form of the Poiray House. Universal and very available, the « heart » form has been worked on an ongoing basis in the history of the Poiray house:
The « Secret » heart in 1988, the « Intertwined » heart in 1993.
Multiplying thus the styles and playing on the pure forms with elegance and authenticity, Poiray has known how to keep its deep sensibility for beauty.
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